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01.16.06
Clementine Boosts CRM Capabilities
 By
Jason Lee Miller
SPSS Inc. just released a data mining workbench dubbed Clementine 10 aimed at
creating a 360 degree view of the customer by compiling data from a number of
sources. Clementine's bag of tricks also comes with an "anomaly detection" system
for fraud combat that shows unusual behaviors as they occur within the data collected.
Analytical CRM and marketing applications, such as customer acquisition, cross-/up-selling
and customer retention, are enhanced through Clementine 10's "feature selection,"
offering predictive capabilities as well. The data is collected from databases,
text documents, surveys, and Website behavior.
"The increased functionality between third-party software is a huge step
in the right direction and will save National Instruments hours of work for each
reporting period," said National Instrument's Market Analyst Dan Courtright.
The anomaly detection feature has been lauded by tax analysts and auditors as
a way of maximizing taxpayer compliance. The algorithm simplifies both analysis
and scoring, helping data miners uncover unusual events or behavior rapidly, at
any time. This will be of particular importance to organizations involved in fraud
detection, revenue assurance, tax compliance, medical research and public safety.
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"Clementine 10's new anomaly detection will allow revenue departments to
improve tax compliance more quickly and in a more systematic way," said Elite
Analytics' Daniele Micci-Barreca.
The data mining applications can be managed and processes automated at an enterprise
level in a secure, auditable environment for the purpose of increased productivity,
performance, and integration.
Users can export data to Microsoft Excel directly from the Clementine interface
and, when importing data from Excel, can specify worksheets and data ranges.
About the Author:
Jason L. Miller is a staff writer for WebProNews covering technology and business.
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