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06.05.06
LexisNexis Unveils New Version Of CRM Product
 By
Doug Caverly
LexisNexis Interface Software has revealed their latest CRM software in the form of InterAction 5.5. It should feature improved document linking, internalization, calendar synchronization, and report writing as compared to previous versions.
"InterAction5.5 provides more ways to collect information, more ways to distribute
that information to professionals, marketing and business development teams, and
more ways to leverage Relationship Intelligence internationally," said John McDonnell,
vice president and general manager of LexisNexis InterAction. "We've built upon
the rock-solid InterAction platform and expanded its capabilities..."
One of the most touted features of InterAction 5.5 is its ability to generate a large variety of reports. These include Who Knows Whom, Win/Loss Analysis on Opportunities, Marketing Event Analysis, and Customized Overview Reports. Reports can also be created in Microsoft Reporting Services, Crystal Reports and common file formats including Microsoft Access (.mdb), Microsoft Excel (.xls) and Extended Markup Language (.xml).
Gregory Trinh, Director of Marketing Technology at Pillsbury Winthrop Shaw Pittman LLP, seemed pleased with these advances. "InterAction's new reporting facility will significantly enhance our ability to respond quickly to professionals' information requests by enabling us to aggregate and deliver internal and external information."
InterAction is intended to work in a wide variety of settings and countries, as it supports Unicode data, which will allow for the integration of contact information in any language or character set. Additionally, "InterAction 5.5's internationalization and global mailing support will greatly enhance our ability to effectively communicate with clients and market to prospects worldwide," said Sunny Bane, marketing CRM manager at DLA Piper Rudnick Gray Cary US LLP.
Synchronization with the Microsoft Outlook is another feature of the software, as is the ability to securely link with almost any type of document. This latest version of InterAction should be a useful upgrade for followers of the product.
"The breadth, depth and quality of this new release demonstrates LexisNexis' commitment to the InterAction platform and to ensuring that it continues to raise the bar by which all professional services CRM solutions are judged," said McDonnell.
About the Author:
Doug is a staff writer for WebProNews covering technology and business. |
