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11.27.07
Looking At Highrise From 37 Signals
 By Rich Brooks
I've been a big fan of BaseCamp from 37 Signals for a while. We use it as an online, collaborative project management application to help develop effective Web sites with our clients.
Recently, I discovered that the good folks at 37 Signals have released an online contact manager and simple CRM application called Highrise. For a while we've been looking for an online tool to share customer contact info among our crew, so I was excited to test drive Highrise.
Despite a few surprising omissions, my experience with Highrise has been great.
I had been using two related programs called Now Contact and Now Up-to-Date to manage my contacts and calendar. Unfortunately, the programs crashed too often, the database got corrupt, and there were simple problems that should have been fixed before it was released. When I complained, tech support told me that I should buy their newer, more expensive program, Nighthawk.
Importing my contacts into Highrise was a simple process. It plays best with the common vCard format, but you can import generic CSV (comma separated values) files as well. Unfortunately, my notes from the previous programs weren't copied over, but that's par for the course.
One thing I was surprised to see was that people and companies were treated differently. In other words, if I imported John Doe from MegaCorp, it would create two entries; one for John Doe and one for MegaCorp. Unfortunately, the contact information (address, phone, Web site, etc.,) isn't carried over to the company. If I want the info there I need to copy and paste it in, one field at a time. If I add another contact to MegaCorp I need to copy and paste all that info in again.
Your Contacts
Above is what you see for any of your contacts. You'll see the client's photo, name, title and company. (For the example above, my dad, there's no title or company as he's self-employed.) By clicking on either a title or company you'll be taken to a page of everyone with that title or the information for that company, respectively.
Continue reading this article.
About the Author:
Rich Brooks is president of flyte new media, a Web site design and Internet marketing company in Portland, Maine. Flyte works with small businesses to build professional Web sites that often include e-commerce, Flash and content management systems. They promote their clients' sites through search engine optimization, e-mail marketing, business blogs and podcasts, and viral marketing.
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