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10.16.08

Maximizer Releases New Mobile CRM

By Mike Sachoff

Maximizer Software has released its latest customer relationship management (CRM) software called MaximizerCRM 10.5.

Enhancements in Maximizer CRM 10.5 are designed to support retail customer interactions from the office, in the field and on the road.

"In today's economy, when companies are looking to maximize ROI, while improving communications with customers & prospects, Maximizer CRM 10.5 delivers both," said Vivek Thomas, managing director EMEA, Maximizer Software.

"With MaxMobile in version 10.5, Maximizer provides organizations a solution that gives real-time insight into their customer base and prospects - enabling customer interactions that build better relationships."

According to Forrester Research 31 percent of SMBs plan to adopt a sales force application on their mobile devices by the end of 2008, Maximizer Mobile CRM allows sales professionals to conduct business in real-time.


Maximizer supports multiple platforms, including BalckBerry8000 Series, Pearl, Curve and Bold smartphones and Apple iPhones.

Additional features include Web access to support workers from anywhere including Microsoft Word integration, Excel export, action plans, email templates for personal campaigns, and faster performance.

Maximizer CRM 10.5 is available in three editions, Group, Professional and Enterprise.

"With instant access to logged calls, emails and quotes, Maximizer Mobile CRM enables our mobile sales force to provide seamless customer service, and make informed, on-the-spot decisions throughout the sales cycle," said Dennis Fanning, president of Platinum Equipment Ltd., a supplier of semi trailers for the transportation industry.


About the Author:
Mike is a staff writer for WebProNews. Visit WebProNews for the latest ebusiness news.
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