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03.03.09 7 Billion People Offers CRM For Online Retailers  By Mike Sachoff 7 Billion People, a provider of Web personalization software, has introduced WebLegend, a software solution that allows online retailers to adapt Web pages in real-time to match customer's preferences. As a customer navigates a Web site, 7 Billion People technology gathers clickstream information to build a psychographic "Portrait" of the user. Within three to five clicks, the customer will demonstrate behavior that allows WebLegend to determine a behavioral tendency on at least one of fifteen attributes. It then modifies content to better suit a customer's buying and information presentation preferences. "With WebLegend, 7 Billion People is rethinking how you determine customer behavior and respond to it too, to provide a full personalization of the online experience," said Mary Wardley, IDC's vice president of Enterprise Applications and CRM Software.
"This approach has the potential to make a significant impact in the e-retail industry by moving beyond demographics to read, interpret and react to the customer's specific behavior." WebLegend software uses behavioral psychology to analyze customer portraits and determine individual shoppers goals, decision-making methods, buying behaviors and communications preferences. "It's clear that if you deliver the same web experience to every customer you're losing business, as evident by the fact that 97% of shoppers abandon without buying," said Mark Nagaitis, CEO of 7 Billion People. About the Author: Mike is a staff writer for WebProNews. Visit WebProNews for the latest ebusiness news. |
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