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11.02.09 IBM Exec Places Bet Against CRM  By Doug CaverlyBusinesses and individuals in the CRM industry may want to watch their backs while working harder than ever. An IBM exec has been quoted as saying that CRM (along with ERP) will be more or less left in the dust. Bob Evans reported that Dr. Ambuj Goyal, who's a general manager in IBM's software group, said, "Information-led transformation has just begun. We are way ahead, but to me we are just beginning, because everybody is going to follow us. I say this is bigger than ERP and CRM combined." Goyal also said, "Our investment in this particular space will continue and we will build by partner. There's so much demand. It's an investment trend. Not only IBM is behind it. When we went to Wall Street, we said this is our growth strategy." And since IBM has a market cap of about $159 billion, that's quite an endorsement. Still, since the CRM field can boast ties to big companies including Microsoft, Twitter, Oracle, and Google, it's highly unlikely that any sort of industry collapse is right around the corner. Just keep your fingers crossed that IBM's prediction is wrong and do what you can to ensure that's the case. About the Author: Doug is a staff writer for WebProNews. Visit WebProNews for the latest eBusiness news. |
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