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[2010-01-18] Common CRM Failings (From A Salesperson's Perspective)
In some organizations, salespeople wield a lot of power, which makes a certain amount of sense given that they're the ones who bring in the money. Folks in the CRM industry might do well to pay attention to the ways in which CRM systems annoy salespeople, then.
[2010-01-04] Pepsi Adopts Super Bowl CRM Program
It's no secret that Super Bowl commercials cost a ton of money, and whether or not you agree with this practice, there are a number of people who plan their Super Bowl bathroom breaks around the ads, not the football. So it seems that Pepsi's giving CRM a huge endorsement by skipping ads in favor of a CRM program this year.
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