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Newsletter Archive: 2011
Salesforce Acquires Important New Startup
Salesforce has recently acquired Rypple, a cloud computing startup company that provides customers with cloud based HR solutions.

http://www.crmproductreview.com/2011/1219.html
12.19.11
Oracle Making Another Big Purchase
Technology giant Oracle has recently purchased RightNow for a staggering 1.5 billion dollars. RightNow Technologies is a leading provider of customer relationship management (CRM) software for large scale applications. They are also leading the pack with respect to cloud-based CRM software, and this is much of the reason Oracle has picked them up.

http://www.crmproductreview.com/2011a/1114.html
11.14.11
Successful CRM Requires Commitment By All Management Levels
CRM is not just another piece of software to be loaded onto your computer network or floating in the cloud. It should be the backbone of your customer knowledge, customer service and sales. If senior management, especially sales, isn't committed to your CRM, then failure of the system is a given.

http://www.crmproductreview.com/2011/1011.html
10.11.11
The Social Customer Engagement Index Shows New Trends In Customer Relations
The Social Customer, a site dedicated to publishing content for customer relations, has surveyed 118 professionals regarding engagement of customers through social networks. The Social Customer Engagement Index (PDF) produced from the results reveal new trends in customer relations.

http://www.crmproductreview.com/2011/0919.html
09.19.11
MicroStrategy CRM
Sonic Automotive announced that they will be using MicroStrategy's iPad app. Sonic's dealerships will be using the app for financial, marketing, and operations information.

http://www.crmproductreview.com/2011/0824.html
08.24.11
Oracle Fusion CRM Makeover To Come
Oracle has announced its recent purchase of InQuira to enhance its Fusion CRM. As Oracle's senior VP states, "[w]e expect InQuira to be the centerpiece for Oracle Fusion CRM Service." The new purchase has a lot to offer.

http://www.crmproductreview.com/2011/0801.html
08.01.11
Tightening CRM Safety Belts In Climate Of Growing Cyberthreats
Cybercrime is on the rise and data breaches are a daily occurrence. Customer relations managers and those working with CRM software often leave security up to the IT specialists. However, everyone plays a role.

http://www.crmproductreview.com/2011/0718.html
07.18.11
Social Commerce Is Redefining Customer Relations
Social commerce is booming. Just in the past year there has been an investment frenzy of over $15 billion in social commerce on the internet. Venture capitalists are seeing huge opportunities here. As this new market evolves, customer relations will also follow a more socially oriented path.

http://www.crmproductreview.com/2011/0627.html
06.27.11
The CRM Swiss Army Knife: Mobile Apps
Mobile CRM applications are like the "Swiss Army Knife" for CRM teams. As one article notes, it allows one to access CRM data anywhere, such as in a meeting, and allows for better flexibility in being able to reschedule meetings with clients. There are many other benefits and plenty of mobile apps to choose from to match nearly any company's needs.

http://www.crmproductreview.com/2011/0601.html
06.01.11
Web Analytics And CRM: Customer Intelligence Just Got Smarter
The dawn of Web 2.0 bid the need for Web Analytics 2.0. The previous analytics approach was elementary and insufficient to capture valuable decision-making information. Similarly, CRM has largely been characterized by nearly blind campaigns that produce little or no valuable data to make informed decisions. The integration of analytics and CRM answers all the unknown questions.

http://www.crmproductreview.com/2011/0517.html
05.17.11
Social Media Engagement Is A Big Part Of CRM
Fostering continuing relationships with existing customers is an important aspect of CRM. As more and more people depend on social media to function as their primary web presence, engaging them on their social media outlet of choice is a sound strategy.

http://www.crmproductreview.com/2011/0427.html
04.27.11
Zendesk Partners With SugarCRM For Helpful Product
We could be looking at a powerhouse partnership in the making. Zendesk and SugarCRM are both up-and-coming companies in their perspective fields. Zendesk is a web-based help desk software provider, and SugarCRM is a growing CRM company. This new partnership will allow customers to access SugarCRM from Zendesk, and vice versa.

http://www.crmproductreview.com/2011/0404.html
04.04.11
Verint Four Time Winner Of 'Service Winner' Award
When your company is awarded CRM magazine's most prestigious award four times in a row, brand image continues to increase. Verint Systems is a CRM developer who has continued to be the company others look up to.

http://www.crmproductreview.com/2011/0321.html
03.21.11
Nimble Releases Social CRM Product In Beta
The social CRM space, which is by all accounts benefiting from a rapid increase in demand, is now home to another new product. Nimble Contact, which integrates Facebook, Google, LinkedIn, and Twitter contacts (among others), has been released in public beta.

http://www.crmproductreview.com/2011/0308.html
03.08.11
Microsoft Introduces Dynamics CRM 2011
Microsoft has introduced its Dynamics CRM 2011 for on-premises and partner-hosted deployments. Microsoft Dynamics CRM 2011 is now globally available and existing customers with active Microsoft Software Assurance agreements can access the new version via the Microsoft Download Center.

http://www.crmproductreview.com/2011/0221.html
02.21.11
The Future Of Social Media And CRM
For those who are constantly on the internet, there's no avoiding social media. Even if you don't have an account with a service, you still feel the impact through social features on websites. There are many who believe social media will inevitably impact the future of CRM.

http://www.crmproductreview.com/2011/0209.html
02.09.11
The Inevitable Move Towards Cloud-based CRM
It's coming. Whether enterprise CRM is ready or not. Cloud computing continues to make its mark in the industry, as some of the smaller CRM vendors have found success with cloud computing. How about the larger, enterprise based CRM vendors? Are they going to be shifting towards cloud services, or are the risks not worth the rewards?

http://www.crmproductreview.com/2011/0125.html
01.25.11
Intelestream Adds Three New Partners For Social CRM
Intelestream, a provider of CRM consulting and CRM Software as a Service has added three partners to its USA Channel Partner Program: Skylos, Ubora Biz, and ValueCare.

http://www.crmproductreview.com/2011/0104.html
01.04.11

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