• V12 Launchpad Combines Prospect Database with Outbound Campaigns
    [October 6, 2014] V12 Group got its start in 2002 by appending demographic, behavioral, and other data to email lists. Since then, the company has added tools to help marketers make better use of this data, culminating in 2012 with Launchpad, which combined email and postal prospect lists, delivery services, display ads, and response analysis. This year V12 […]
  • 6Sense Finds B2B Prospects Using Web Site Activities
    [September 4, 2014] I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. Since then, I’ve had a more detailed briefing, which clarified that their scope extends well beyond prospect lists to predictive models applied across all stages of the purchase cycle. We also clarified that users can extract company-level […]
  • NextPrinciples Offers Integrated Social Marketing Automation
    [July 7, 2014] Social marketing is growing up. We’re seen this movie before, folks. It starts when a new medium is created – email, Web, now social. Pioneering marketers create custom tools to exploit it. These are commercialized into “point solutions” are perform a single task such as social listening, posting, and measurement. Point solutions are later combined […]
  • Oh Shiny! Cool Marketing Technology I’d Evaluate in Detail if I Didn’t Keep Getting Distrac…Oh Shiny!
    [June 2, 2014] I’ve seen more interesting systems recently than I have time to review in depth. Here are some quick sketches of products you may want to explore in more detail. • 4-Tell offers low-cost, easily-installed product recommendations for online retailers. The story here is a combination of accessibility and sophisticated features. By accessibility, I mean just […]
  • Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting
    [April 21, 2014] Vocus announced on Monday that they were being acquired by private equity firm GTCR for $446.5 million in cash, a premium of 48% over their stock market price. It’s still a modest multiple of 2.4 x revenue, compared with the 6 to 7 x multiples paid for ExactTarget and Responsys by Salesforce.com and Oracle and […]
  • Ontraport Revamps Its Small Business Marketing Automation System
    [March 31, 2014] It’s five long years since I wrote a detailed review of OfficeAutoPilot (now Ontraport), which is a lifetime in industry terms. But, while the product has steadily expanded its features during that period, the basic interface and structure have remained unchanged. I speak with particular authority here, since Ontraport is the marketing automation system of […]
  • Vendemore Moves B2B Display Ad Targeting Towards the Bottom of the Funnel
    [March 10, 2014] My post last month on DemandBase and Bizo’s products to target Web display ads at individual businesses resulted in a call from Vendemore, a Stockholm, Sweden-based firm that has been providing similar services for seven and a half years. Like the other firms, Vendemore uses IP address to identify the company of Web site visitors, […]
  • Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
    [February 17, 2014] I expect industry revenue to grow 60% in 2014
  • Next-Generation Marketing Automation Systems Target Small Business
    [January 27, 2014] I’ve been gearing up for the next edition of our VEST report on B2B marketing automation systems, which involves catching up with established vendors and chasing down some new ones. The new entrants are clustered towards the small business end of the market, where they see an opportunity for simpler systems at lower prices than […]
  • Add Mapping to Your CRM and Marketing Automation for Groundbreaking Benefits
    [December 30, 2013] There's nothing better than visualizing your CRM and Marketing data on maps. Location data (maps) can assist more people than just sales reps. It can provide your entire sales force, marketing department, customer service reps, and CEO the key to actually see what is happening. It can be used to optimize and manage your market […]
  • Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate
    [December 2, 2013] I spent the early part of this week at Salesforce.com’s annual Dreamforce conference. Here are my observations.
  • Google Helpouts Launching November 5th?
    [November 4, 2013] A source tells us in an email that November 5th (Tuesday) is the “big day” for Google Helpouts. Android Police is also reporting via an anonymous tipster that the public launch will be that day, including a notification that was reportedly sent to some who have already had their “Helpouts” approved by the company.
  • Tweet Drip Makes It Easy to Maximize Your Time Spent in Drip Marketing
    [October 7, 2013] Time is money – especially if you are an entrepreneur. When it comes to online marketing for your business, one of the best ways to maximize your time (and thus, your money) is to automate as much of your online customer communications as possible. WordPress users commonly schedule blogs to post at future dates, and […]
  • Infer Keeps It Simple: B2B Lead Scores and Nothing Else
    [September 9, 2013] I’ve nearly finished gathering information from vendors for my new study on Customer Data Platform systems and have started to look for patterns in the results. One thing that has become clear is that the CDP vendors fall into several groups of systems that are similar to each other but quite different from the rest. […]
  • InfoGrow Corporation Launches Video on Mapping within CRM
    [August 16, 2013] Press Release Subject CRM Call Planner – Overview Video I think we would all agree that the old saying “A picture is worth a thousand words” is correct. InfoGrow, a Microsoft Dynamics CRM partner is updating that saying to today’s times by adding maps into CRM.
  • Marketo’s Engagement Engine Simplifies Complex Marketing Automation Campaigns
    [July 29, 2013] I’ve long said that the best campaign design would be one circle: the system executes the best treatment for each customer, waits a day, and repeats. My point is that elaborate, branching flows are too complex for most marketers to build and maintain, and – because reality is infinitely messier than even the most sophisticated […]
  • SAP and MindTouch Work Together to Enhance Customer Experience
    [July 8, 2013] This week I will be looking again at new technolgies. MindTouch now has a partnership with SAP so its offering is used to complement SAP cloud solutions, including SAP Cloud for Service and SAP Cloud for Social Engagement, to provide customers self-service with an integrated help system that offers the latest and most relevant product […]
  • In the Market for a New CRM?
    [June 17, 2013] Most forward-thinking companies have invested in CRM, realizing  that years of studies, reports, and surveys by leading sales and marketing researchers showed that CRM is a ‘must have’ and not a thing they can do someday down the road.  But CRM has to be done right the first time to reap the desired benefits and, […]
  • Lattice Engines Automates All Steps in Prospect Discovery
    [May 20, 2013] There’s nothing new about using public information to identify business opportunities: it’s why lawyers chase ambulances and bankers phone lottery winners. But the Internet has exponentially grown the amount of data available and made it easily accessible. What’s needed to fully exploit this resource is technology that automates the end-to-end process of assembling the information, […]
  • SugarCRM Adds Business Process Management Module
    [April 29, 2013] SugarCRM announced a few weeks ago, integration with Colosa, Inc.’s open-source business process management (BPM) and Workflow suite, ProcessMaker. The new product, ProcessMaker SugarCRM Edition, is a new module that allows enterprise customers full access to standard BPM tools designed to optimize workflows within the SugarCRM environment. The announcement was made just before the kickoff […]
  • Reps Make Better Sales Calls Decisions with Mobile App for “CRM Call Planner”
    [April 8, 2013] InfoGrow announces a mobile app for its popular “CRM Call Planner” module.  The CRM Call Planner takes CRM information and, through the power of Bing Maps, creates a visual representation of accounts and contacts on an online real-world map. This helps sales reps to better plan sales calls.  A big plus for users is that […]
  • Marketo Plans IPO, Eloqua Eyes B2C
    [February 28, 2013] There were two bits of news from Marketing Automation Land: Marketo announced it has filed a draft registration statement for an initial public offering, and Eloqua CEO Joe Payne was quoted as saying his company plans to expand into business-to-consumer marketing.
  • Moxie Integrates with Microsoft Dynamics CRM
    [February 4, 2013] I have covered Moxie Software™, enterprise social software provider, before (see Moxie Provides Free Desktop Sync Capability with Moxie Spaces and Moxie Announces Spaces to Enhance Customer Engagement).  They now have announced a partnership with Microsoft Corp. to pursue a joint, go-to-market strategy offering Spaces by Moxie™ within Microsoft Dynamics CRM. 
  • RedPoint Offers Broad, Deep B2C Marketing Automation
    [January 7, 2013] On days when I have nothing else to be cranky about, I sometimes fuss at how business-to-business software vendors hijacked the term “marketing automation” despite its long and relatively honorable history describing systems for consumer marketing. Oracle’s recent agreement to purchase Eloqua reinflamed that wound, since much of the commentary ignored Oracle’s extensive existing suite […]
  • SiteCore Migrates From Web Content Management To Cross-Channel Customer Engagement
    [December 18, 2012] It’s more than three years since my original post about SiteCore’s plans to transform itself from a Web content management system to a platform for cross-channel customer experience management. It seems to be working out – since that time, revenue has grown 40% per year and the number of clients has nearly doubled from 1,600 […]