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Top Articles
The Incredibly Logical Way to Manage Customer Relationships
[2012-04-30] In a perfect world, every customer relationship would be steeped in a complete understanding of the customer's current wants, needs and desires. The trick of course is that getting anything that looks like that at all requires three things - incredible planning, thoughtful technology and consistent execution.
Momentum for CRM Provides Legacy Systems With Enhanced Messaging
[2012-04-12] For Oracle's Siebel CRM app, the capabilities of email, and SMS/MMS capabilities are going to be boosted to try and engage with their mobile customers even further. According to Message Systems, the company behind the product, they're making it easier to boost delivery rates and help clients using Siebel to communicate with customers easier.
Web Based CRM and Social Media CRM
[2012-03-26] Choosing a CRM solution is a hugely important decision for any business. Depending on the size and complexity of an organization it can be a big task. Usually the worst thing you can do when looking at any IT system is to start with technologies and solutions. Typically it makes much more sense to spec. out user requirements, find out exactly what you would want from a system and at that stage go out to the market and see what will meet your needs and your budget.
Microsoft Dynamics CRM Gets New Service Update
[2012-03-09] Microsoft announced a new service update for Microsoft Dynamics CRM, coming in Q2, which will bring mobile access to the product, surely a long overdue feature for users.
Utilizing Social CRM in B2B Connections
[2012-02-06] Consumers are continuously expanding their usage of social media. As a matter of fact, businesses understand the need of integrating online social media to their customer relationship management (CRM) strategy for business to consumer (B2C) entities. However, the question with regards to the ease of using social CRM in business to business (B2B) connections recognizes a key concept.
Nimble Adds Social Data to CRM
[2012-01-26] I had an intriguing demonstration yesterday from social CRM vendor Nimble. Since "social CRM" could mean just about anything, it's important to explain what Nimble actually does: it combines traditional contact management with automated access to social media information about those contacts.
Salesforce Acquires Important New Startup
[2011-12-19] Salesforce has recently acquired Rypple, a cloud computing startup company that provides customers with cloud based HR solutions.
Oracle Making Another Big Purchase
[2011-11-14] Technology giant Oracle has recently purchased RightNow for a staggering 1.5 billion dollars.
Successful CRM Requires Commitment by All Management Levels
[2011-10-11] CRM is not just another piece of software to be loaded onto your computer network or floating in the cloud. It should be the backbone of your customer knowledge, customer service and sales. If senior management, especially sales, isn't committed to your CRM, then failure of the system is a given.
The Social Customer Engagement Index Shows New Trends in Customer Relations
[2011-09-19] The Social Customer, a site dedicated to publishing content for customer relations, has surveyed 118 professionals regarding engagement of customers through social networks. The Social Customer Engagement Index (PDF) produced from the results reveal new trends in customer relations.
MicroStrategy CRM
[2011-08-24] Sonic Automotive announced that they will be using MicroStrategy's iPad app. Sonic's dealerships will be using the app for financial, marketing, and operations information. As a Heath Byrd, a VP at Sonic, states, "Mobility and business intelligence are two of our top strategic priorities."
Oracle Fusion CRM Makeover to Come
[2011-08-01] Oracle has announced its recent purchase of InQuira to enhance its Fusion CRM. As Oracle's senior VP states, "[w]e expect InQuira to be the centerpiece for Oracle Fusion CRM Service." The new purchase has a lot to offer.
Tightening CRM Safety Belts in Climate of Growing Cyberthreats
[2011-07-18] Cybercrime is on the rise and data breaches are a daily occurrence. Customer relations managers and those working with CRM software often leave security up to the IT specialists. However, everyone plays a role. A great article at CIO discusses this issue. Let's look at how CRM security can be tightened in this climate of growing cyberthreats.
Social Commerce is Redefining Customer Relations
[2011-06-27] Social commerce is booming. Just in the past year there has been an investment frenzy of over $15 billion in social commerce on the internet. Venture capitalists are seeing huge opportunities here. As this new market evolves, customer relations will also follow a more socially oriented path.
The CRM Swiss Army Knife: Mobile Apps
[2011-06-01] Mobile CRM applications are like the "Swiss Army Knife" for CRM teams. As one article notes, it allows one to access CRM data anywhere, such as in a meeting, and allows for better flexibility in being able to reschedule meetings with clients. There are many other benefits and plenty of mobile apps to choose from to match nearly any company's needs.
Web Analytics and CRM: Customer Intelligence Just Got Smarter
[2011-05-17] The dawn of Web 2.0 bid the need for Web Analytics 2.0. The previous analytics approach was elementary and insufficient to capture valuable decision-making information. Similarly, CRM has largely been characterized by nearly blind campaigns that produce little or no valuable data to make informed decisions. The integration of analytics and CRM answers all the unknown questions.
Social Media Engagement Is a Big Part of CRM
[2011-04-27] Fostering continuing relationships with existing customers is an important aspect of CRM. As more and more people depend on social media to function as their primary web presence, engaging them on their social media outlet of choice is a sound strategy.
Zendesk Partners With SugarCRM For Helpful Product
[2011-04-04] We could be looking at a powerhouse partnership in the making. Zendesk and SugarCRM are both up-and-coming companies in their perspective fields. Zendesk is a web-based help desk software provider, and SugarCRM is a growing CRM company. This new partnership will allow customers to access SugarCRM from Zendesk, and vice versa.
Verint Four Time Winner Of 'Service Winner' Award
[2011-03-21] When your company is awarded CRM magazine's most prestigious award four times in a row, brand image continues to increase. Verint Systems is a CRM developer who has continued to be the company others look up to. Their WFO (Workforce Optimization) suite 'Verint Witness Actionable Solutions (VWAS) received the magazine's "Service Winner" award, beating out three other candidates.
Nimble Releases Social CRM Product In Beta
[2011-03-08] The social CRM space, which is by all accounts benefiting from a rapid increase in demand, is now home to another new product. Nimble Contact, which integrates Facebook, Google, LinkedIn, and Twitter contacts (among others), has been released in public beta.
Microsoft Introduces Dynamics CRM 2011
[2011-02-21] Microsoft has introduced its Dynamics CRM 2011 for on-premises and partner-hosted deployments.
The Future of Social Media and CRM
[2011-02-09] For those who are constantly on the internet, there's no avoiding social media. Even if you don't have an account with a service, you still feel the impact through social features on websites. There are many who believe social media will inevitably impact the future of CRM. Is this a prediction with merit, or is it too early to tell?
The Inevitable Move Towards Cloud-based CRM
[2011-01-25] It's coming. Whether enterprise CRM is ready or not. Cloud computing continues to make its mark in the industry, as some of the smaller CRM vendors have found success with cloud computing. How about the larger, enterprise based CRM vendors? Are they going to be shifting towards cloud services, or are the risks not worth the rewards?
Amazon's EC2 Will Utilize Oracle Servers and Databases
[2011-01-04] For those who use Oracle while running Amazon EC2,have good news going into the new year. Using the web service, customers will be able to run a large assortment of apps using the VM templates. Amazon is hoping that this progress will allow clients to get settled into the cloud quicker, and more efficiently. Oracle's AMIs can be used as they are, or more savvy programmer can customize them.
How Do You Choose The Community Software Your Company Needs?
[2010-12-13] Here are several excerpts from an article by Vanessa DiMauro, CEO of Leader Networks, How to Select An Online Community Software Vendor. I highly recommend checking out the original source article for much more on this topic as well as Vanessa's How to Build an Online Community article:
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