• Azalead Account Based Marketing Tracks Web Site Visitors, Orchestrates Outbound Messages, and Reports on Results
    [March 22, 2016] Account Based Marketing. Perhaps you’ve heard of it? Okay, just kidding: ABM gets just slightly less attention than Donald Trump and arguably generates a similar amount of confusion. Many of the industry vendors are addressing that problem (the confusion, not Trump) by working together in the Account Based Marketing Consortium which, among other things, has […]
  • Real Magnet Offers Complex Campaigns Without the Flow Charts
    [February 15, 2016] I recently saw a useful distinction between AI – artificial intelligence, which is machines replacing people – and IA – intelligent assistance, which is machines helping people. Real Magnet, an email service provider turned marketing automation vendor with over 1,000 clients, doesn’t position itself as either. But its flagship feature is letting marketers create sophisticated, […]
  • Rating the Crowd-Sourced Marketing Software Review Sites
    [January 11, 2016] What began as a whimsical “landscape of landscapes” led to the serious realization that crowd-sourced review sites are the most common type of vendor directory.  Fifteen of the 23 sources listed in my original graphic fell into that category. This begged for a deeper look at the review sites to understand how they differ and […]
  • Openprise Gives Marketers Easy(ish) Tool to Manage Their Data
    [November 9, 2015] When I first described Customer Data Platforms two and half years ago,  all the vendors offered an application such as predictive analytics or campaign management in addition to the “pure” CDP function of building the customer database.  Since then, some “pure” CDPs have emerged, notably among vendors with roots in Web page tag management – […]
  • Tealium Grows from Tag Manager to Customer Data Platform
    [July 6, 2015] It took me an embarrassingly long time to recognize why Tealium’s AudienceStream is just a bit odd. The oddity itself I saw immediately: while most marketing systems focus on sending messages to customers, AudienceStream is organized around overwriting data and sending it to other systems. The reason took longer to grasp: eventually I recalled that […]
  • A Tale of Two Sittings: Best of Times with HubSpot and Teradata
    [June 1, 2015] Yes, that title is a pun on Dickens’ Tale of Two Cities. Just be glad I don’t review housewares, or this could be about rating knives and forks: A Tale of Two Settings: It Was The Best of Tines, It Was The Worst of Tines.
  • Everstring Offers Fast, Flexible, Account-based Predictive Models for B2B Sales and Marketing
    [May 4, 2015] Remember how much simpler life was back in 2010? Among our quaint notions, we thought that B2B companies couldn’t build predictive models because they didn’t have enough data about their customers and prospects. The Internet has changed that, providing oceans of relevant detail from company Web sites, social media, job boards, and other sources. Today, […]
  • Terminus Offers Targeted Display Ads for B2B
    [April 6, 2015] Tuesday’s post on the Adobe Marketing Cloud illustrated the complexity of solutions that combine many marketing and advertising components. Despite my best efforts, and much cooperation from Adobe, I’m sure it still misses many nuances of how Adobe components do or don’t work together. Nor does it address the challenges that users face in making […]
  • Reborn AutoPilot Aims to Simplify Multi-Channel Marketing
    [March 9, 2015] Autopilot*, formerly AutopilotHQ and Bislr before that, relaunched itself today. I wrote about Bislr in November 2013.  Back then, they positioned themselves as a “marketing operating system” that provided core functions but would ultimately let users connect with third party apps. The latest incarnation describes itself as “software for multi-channel marketing” but still provides core […]
  • New Marketing Automation Options for Small Business in the VEST Report
    [February 9, 2015] I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries. I’ve already written about two of those, Inbox25 and AutopilotHQ (formerly Bislr). Here are thumbnails of the others.
  • LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck
    [January 5, 2015] You may have noticed that there are many B2B marketing automation systems available. So it’s not surprising that LeadLiaison prefers to be called something else – in their case, “revenue generation software”. I’m not sure exactly why they chose that term, apart from the fact that everybody likes revenue. But they do go far enough […]
  • Radius Provides High Quality Data on Small Businesses
    [December 8, 2014] When I first spoke with Radius just over one year ago, the company had already pivoted from its initial concept as a mobile app to connect consumers with local business events, to building a comprehensive list of small businesses and their attributes. Fast-forward twelve months and the company has again adjusted its offering, now presenting […]
  • Wise.io Provides Another Choice for Automated Predictive Modeling
    [November 10, 2014] I’m beginning to feel like Lucille Ball in the chocolate factory: predictive modeling systems are coming at me faster than I can review them. I had already planned this week to write about Wise.io and then yesterday omnichannel personalization vendor Sailthru announced their own predictive solution . Now, Sailthru is interesting in its own right […]
  • V12 Launchpad Combines Prospect Database with Outbound Campaigns
    [October 6, 2014] V12 Group got its start in 2002 by appending demographic, behavioral, and other data to email lists. Since then, the company has added tools to help marketers make better use of this data, culminating in 2012 with Launchpad, which combined email and postal prospect lists, delivery services, display ads, and response analysis. This year V12 […]
  • 6Sense Finds B2B Prospects Using Web Site Activities
    [September 4, 2014] I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. Since then, I’ve had a more detailed briefing, which clarified that their scope extends well beyond prospect lists to predictive models applied across all stages of the purchase cycle. We also clarified that users can extract company-level […]
  • NextPrinciples Offers Integrated Social Marketing Automation
    [July 7, 2014] Social marketing is growing up. We’re seen this movie before, folks. It starts when a new medium is created – email, Web, now social. Pioneering marketers create custom tools to exploit it. These are commercialized into “point solutions” are perform a single task such as social listening, posting, and measurement. Point solutions are later combined […]
  • Oh Shiny! Cool Marketing Technology I’d Evaluate in Detail if I Didn’t Keep Getting Distrac…Oh Shiny!
    [June 2, 2014] I’ve seen more interesting systems recently than I have time to review in depth. Here are some quick sketches of products you may want to explore in more detail. • 4-Tell offers low-cost, easily-installed product recommendations for online retailers. The story here is a combination of accessibility and sophisticated features. By accessibility, I mean just […]
  • Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting
    [April 21, 2014] Vocus announced on Monday that they were being acquired by private equity firm GTCR for $446.5 million in cash, a premium of 48% over their stock market price. It’s still a modest multiple of 2.4 x revenue, compared with the 6 to 7 x multiples paid for ExactTarget and Responsys by Salesforce.com and Oracle and […]
  • Ontraport Revamps Its Small Business Marketing Automation System
    [March 31, 2014] It’s five long years since I wrote a detailed review of OfficeAutoPilot (now Ontraport), which is a lifetime in industry terms. But, while the product has steadily expanded its features during that period, the basic interface and structure have remained unchanged. I speak with particular authority here, since Ontraport is the marketing automation system of […]
  • Vendemore Moves B2B Display Ad Targeting Towards the Bottom of the Funnel
    [March 10, 2014] My post last month on DemandBase and Bizo’s products to target Web display ads at individual businesses resulted in a call from Vendemore, a Stockholm, Sweden-based firm that has been providing similar services for seven and a half years. Like the other firms, Vendemore uses IP address to identify the company of Web site visitors, […]
  • Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
    [February 17, 2014] I expect industry revenue to grow 60% in 2014
  • Next-Generation Marketing Automation Systems Target Small Business
    [January 27, 2014] I’ve been gearing up for the next edition of our VEST report on B2B marketing automation systems, which involves catching up with established vendors and chasing down some new ones. The new entrants are clustered towards the small business end of the market, where they see an opportunity for simpler systems at lower prices than […]
  • Add Mapping to Your CRM and Marketing Automation for Groundbreaking Benefits
    [December 30, 2013] There's nothing better than visualizing your CRM and Marketing data on maps. Location data (maps) can assist more people than just sales reps. It can provide your entire sales force, marketing department, customer service reps, and CEO the key to actually see what is happening. It can be used to optimize and manage your market […]
  • Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate
    [December 2, 2013] I spent the early part of this week at Salesforce.com’s annual Dreamforce conference. Here are my observations.
  • Google Helpouts Launching November 5th?
    [November 4, 2013] A source tells us in an email that November 5th (Tuesday) is the “big day” for Google Helpouts. Android Police is also reporting via an anonymous tipster that the public launch will be that day, including a notification that was reportedly sent to some who have already had their “Helpouts” approved by the company.